The haagen-Dazs Way
Häagen-Dazs have been making ice cream like no other since 1960. Our founder, Reuben Mattus’ vision was to make the most extraordinary ice cream the world has ever tasted, a spoonful of luxury to escape the everyday. And to get there he only used the highest quality, carefully selected ingredients. As Reuben said, ‘If you’re like everyone else, you’re lost’. So we make an ice cream like no other – the best that best can be.
Dedicated To Great Ice Cream
From the age of nine, Reuben Mattus dedicated himself to ice cream, with the sole mission of creating a silky, smooth and creamy texture and flavours that were deserving of an adult’s palate. He married business whizz Rose, and together they launched Häagen-Dazs with three simple flavours: chocolate, vanilla and coffee. Today this has grown to 46 extraordinary flavours (that’s a lot of extraordinary to try). And every step of the way Häagen-Dazs has been driven by a passion for perfection. (It took us a whopping six years to figure out how to make the ultimate strawberry ice cream.)
